The turn
For a decade, I made complextechnology understandable.
Now I build the businesses themselves.
Juniper Networks · HPE, information development, architecture & leadership
Also the author of The Second Passport (2025), on English as a second passport and the opportunities it creates.
01 · Revora · Travel & hospitality
A stay marketplace where every property is verified before it is listed.
Web · iOS · Android · live, Kerala & India first
02 · FytLounge · Fitness & wellness
Not just designed. Operated.
A premium fitness & wellness club in Kerala, with the brand, membership and operational systems built so the business runs day to day.
Operating · Palakkad, Kerala
I build like I've had to run the business.Because I have, and it shows in everything that ships.
Revora is live · FytLounge is operating · Protein Reserve & FytEdge are pre-launch
03 · Pre-Launch
Built.Awaiting launch.
What's left is final integrations and approvals before either goes live.
Protein Reserve
A more honest way to shop for sports nutrition, verification as the core promise, discovery guided instead of overwhelming.
Pre-Launch · Development Complete
Web · Installable on iOS & Android
FytEdge
A 1-to-1 fitness coaching platform with integrated video sessions and client management.
Pre-Launch · Development Complete
Web · Mobile
Client work · Hospitality & travel
A cinematic website for a luxury hillside resort in the Western Ghats.
AYANA by KPM Tripenta. Designed, art-directed, built and deployed end to end, for a client.
Live · Web · Anaikatti, Western Ghats
04 · The studio
Operate
I operate the ventures for real, that's where the method starts.
Build
and build the digital products behind them.
Extract
What they prove gets extracted into systems.
Adapt
and adapted for client work.
The product is judgmentthat comes from operating.
Payments that reconcile. Verification that holds. Operations that don't need a person standing next to them.
Where that judgment is literal, hospitality · fitness & wellness · premium retail
What I build
Each one starts a conversation, pick the project that sounds like yours.
05 · How I work
The same six steps, every project, nothing skipped, nothing outsourced.
I Understand the business,the customer, the actual problem.then Definewhat's worth building,scope agreed before anything unnecessary gets built.
I Design with intent.direction, type, motion, decided, not defaulted.and Build in small, reviewable pieces,never one big reveal.
I Test & launch on real breakpoints,measured, then shipped.and Improvewhat's live:launched products get operated, watched, made better.
Nothing ships that I wouldn't sign.
06 · Contact